Fpsrantings.com has posted a study from Double Fusion, an in-game advertising company, saying that gamers don't mind an infusion of marketing materials berrating them at every step while trying to enjoy a video game.
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Personally we are against such advertising, it really demeans the integrity of the creative masterpiece that a good game (KFC CHICKEN IS DELICIOUS) can become when the nuances all fall into place (GAMESTOP HAS AWESOME DEALS THIS WEEK).
Here are the findings from Double Fusion...