The real story however, is the two never before seen buttons. Beer and Surprise.
The Beer button, interestingly enough, serves you beer. You must provide your own mug, however the controller's tap keep it cool and just the right amount of foamy like the hot bartender in yet another Coor's light commercial.
Btw, if you are drinking Coor's light, no amount of foam or coolness will cover the fact that it tastes like run off from an overfull porta-potty.
While you'd think a Beer button would be enough to sell more than enough units, the manufacturer is also hitting us with the "SURPRISE!" button.
Nobody has any freaking clue what it does.
One thing I can guarantee you though, with a beer button on the damn thing, the only surprise will be if I don't pee on myself after passing out following a 10 hour Street Fighter 4 session.